Over 74% of all internet users access social media sites, with 89% of those users being 18-29 years of age. Many athletes use social media as a way to track popularity with the number of tweets, re-tweets, followers, friends and views that they have on social media sites. In fact, some athletes correlate their popularity on social media to their athletic abilities. This need for recognition is causing a negative impact on a lot of teams and athletes. Researchers from
