The Neuroscience of Personal Branding


“Nothing is so powerful as an insight into human nature… what compulsions drive a man, what instincts dominate his action… if you know these thing about a man, you can touch him at the core of his being.”

One of the real-life Mad Men of advertising, Bill Bernbach


17:00-18:00         The Neuroscience of Personal Branding

David C. Winegar

Understand the latest science of branding and how to use it to influence the perceptions others have of you.

18:00-19:00         Maximizing Your Personal Presentation Potential

James Perkins

Learn the factors important in making a good impression online and in person. Find out how to maximize your potential and sync your online and offline self.

19:00-20:00         Group Rotation – Session 1

Deconstructing brands, avoiding mistakes, and taking it to the next level.

James Perkins: Let’s look at your online presence.

David C Winegar: Let’s look at how to project the right image.

20:00-21:00         Group Rotation – Section 2

Swap groups from Session 1.


Dates:  February 28 or March 15, 2018

Address: Helsinki Centrum – Meeting Park Forum




  1. Find out what makes you different
  2. Understand your unique strengths
  3. Learn how to make a good first impression
  4. Be more powerful and impressive online
  5. Communicate your brand more easily in any situation