The Neuroscience of Personal Branding
“Nothing is so powerful as an insight into human nature… what compulsions drive a man, what instincts dominate his action… if you know these thing about a man, you can touch him at the core of his being.”
One of the real-life Mad Men of advertising, Bill Bernbach
17:00-18:00 The Neuroscience of Personal Branding
David C. Winegar
Understand the latest science of branding and how to use it to influence the perceptions others have of you.
18:00-19:00 Maximizing Your Personal Presentation Potential
Learn the factors important in making a good impression online and in person. Find out how to maximize your potential and sync your online and offline self.
19:00-20:00 Group Rotation – Session 1
Deconstructing brands, avoiding mistakes, and taking it to the next level.
James Perkins: Let’s look at your online presence.
David C Winegar: Let’s look at how to project the right image.
20:00-21:00 Group Rotation – Section 2
Swap groups from Session 1.
Dates: February 28 or March 15, 2018
Address: Helsinki Centrum – Meeting Park Forum
- Find out what makes you different
- Understand your unique strengths
- Learn how to make a good first impression
- Be more powerful and impressive online
- Communicate your brand more easily in any situation